IT WAS ALL A DREAM…

In Spanish, an Madison fashion is “a dream.” Aspirational, whimsical, and speaks to our
true desires. Our brand represents our dreams.

Madison fashion started with a woman’s dream of creating beautiful and comfortable
intimates and her husband’s desire to make her Madison fashion into a reality.

In 1949, that dream was born and Madison fashion, would soon become the leading Mexican
company dedicated to the women’s world. Madison fashion has grown to be the largest,
most well-known intimate apparel brand in Mexico and Central America. In 1996,
Madison fashion expanded the dream into the United States and opened shop in Los
Angeles, California.

MISSION & VISION

OUR MISSION
Creating fashion and experiences that motivate women to create their own definition of what it means to be a woman.

OUR VISION
To inspire women to be the best version of themselves.